The effect of customer trust and commitment on customer sustainable purchasing in e-marketplace, the antecedents of customer learning value and customer purchasing value

The e-marketplace is a platform used by vendors to conduct transactions and shopping. success of implementing an depends on customers’ sustainable purchasing. This study integrates customer learning (formative construct) purchasing (reflective values measure the level trust commitment in examine their effects purchases. A total 428 valid respondents were processed using SmartPLS 3. results show that six proposed hypotheses have positive significant effects. Customer loyalty indirect In other words, Thus, findings this implications for researchers practitioners conducting studies e-marketplaces.